8 posts
Staging new-build developments: What investors need to...
New-build developments don't sell themselves. Not even in London.Here's what I see repeatedly: a developer invests significantly in the build, specification, finish,…
Vacant vs lived-in staging: which is right for your...
One question I get asked more than any other: vacant or lived-in, which is better for staging?The honest answer: it depends. But here's how to think about it.VACANT…
The Psychology of Staging: How first impressions...
A buyer decides whether they want a property within 90 seconds of arrival. Online, it's faster.This isn't opinion, it's behavioural science. And it has profound…