Summary
Profile
I support AI founders and technical innovators in turning strong ideas into real customers, real traction, and repeatable revenue.
With over 30 years in technology growth roles, I bring practical experience helping startups and scale-ups navigate the hardest parts of building an AI business: finding early adopters, validating use-cases, selling into enterprises, and building credibility in crowded markets.
Through my consultancy, Your Little Blackbook, I work hands-on with founders as a commercial sounding board and connector, helping them shorten sales cycles and avoid common growth traps. I often describe my role as a Relevance Broker - aligning what innovators have built with what the market is actually ready to buy.
AI & Innovation Experience
- Built joint go-to-market motions with Microsoft partners for AI and data platforms
- Supported AI adoption across healthcare, financial services, manufacturing, logistics and government
- Deep experience working in regulated and enterprise environments, where trust, proof and timing matter
How I Help AI Founders
I mentor founders on:
- Moving from proof-of-concept to paid deployment
- Clarifying who the product is really for (and who it isn’t)
- Designing practical go-to-market strategies
- Using partners and ecosystems to build credibility faster
- Avoiding “pilot purgatory” and stalled sales cycles
Relevant Background
- Successfully delivered strong growth and significant profitability through career
- Instrumental in growth of The Solution Centre (£500k to over £10M in 4 years), ICS Ltd (£250K to over £3M in 3 years), IMGROUP (£2M to over £16M in 7 years)
- Longstanding experience building channel relationships with Microsoft, consultancies and systems integrators
- Championed in targeting & developing new markets for leading edge technology
- Assisted IMGROUP in getting 4 times award for Best Global Microsoft Data Partner and UK Country Partner.
- Scored largest single deal in IMGROUP’s history (£2.2m)
- Sold first ever Microsoft Cloud solution into NHS (West Midlands Ambulance Services)
- Achieved the prestigious award of ICL’s Best Sales Executive in Utilities
- Selected mentor for startups in Silicon Valley and UK advisory networks