Thank you to Anna Clark, a Celebrant in Newcastle on Tyne for this timely reminder on Facebook as to why a designer's expertise can avoid this type of embarrassing and/or costly mistake.
When you work closely on something and don't give yourself time to see the work with fresh eyes (overnight is best), this is exactly the sort of thing that can slip through the net.
Graphic Designers are well versed in factors like 'kerning' (the process of adjusting the space between two specific characters, or letters, in a font) and 'leading' (the space between lines of type) that make text easy to read and uambiguous.
Cost is often a factor in not employing a designer - but what is the cost of something like this (other than perhaps going viral)? Thankfully, the seller in question has not been identified online!
So, if you'd like to think out loud about the viability of a project you're musing over, or want to avoid this sort of issue, why not get in touch? Let's create something brilliant - together.
Great design should feel personal, professional, and perfectly suited to your audience.
Grafica by the Sea is a family-run business whose clients come from all walks of life and many…
